As of December 2019, total worldwide population is 7.8 billion.
• The internet has 4.54 billion users
• There are 3.725 billion active social media users
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• On average, people have 7.6 social media accounts
• The average daily time spent on social media is 142 minutes a day
• Social media users grew by 328 million between October 2018 and October 2019 that works out at 10 new social media users per second
• Facebook, Messenger and Whatsapp handle 60 billion messages a day
• When asked 81% of teenagers felt social media has a positive effect on their lives
• 91% of retail brands use two or more social media channels,
• 81% of all small and medium businesses use some kind of social platform.
Source: brandwatch.com
