RED, makers of 3D cameras used to film movies like “Guardians of the Galaxy”, claim to have created the world’s first holographic smartphone. NEW YORK (AP) — Most leading phones offer the same basics: Big screens, decent battery life and good cameras. So when a newcomer brings something innovative to the party, why is it difficult to break through a phone market dominated by Apple and Samsung? One such smartphone comes out this week from Red, a company with roots in digital cameras for movie productions. The new Hydrogen One has a holographic screen that produces 3-D visuals without needing special glasses. It is launching with two major movies converted to this format and allows users to create and share their own videos shot with the phone.
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Red’s goals are modest — about 16 million units a year, based on Red’s stated target of 0.5 percent of Samsung’s sales. But Red will need customers beyond the tech elite and camera buffs; it’ll need their friends and friends of their friends. It doesn’t help that the Hydrogen One carries a hefty $1,295 price tag.
“The Red Hydrogen One stands little chance of upsetting the smartphone status quo,” said Geoff Blaber, a research analyst at CCS Insight.
